A public relations firm has teamed up with a charity that supports Holocaust survivors in an attempt to raise $18,000 in one month to enroll 200 survivors in an emergency response program.
The fundraising campaign, which is being conducted entirely through social media, is entitled “18 By the 28th.” Its goal is to raise the money by April 28, Holocaust Remembrance Day. All contributions will go to Blue Card, which was founded in 1934 in Germany to support Jews affected by the Nazi regime. It was re-established in the United States five years later.
The money will be used to enable survivors to become part of the panic button program, allowing them to request aid in emergency situations.
“If we can get 1,000 people to donate just $18 apiece, we’ve met our goal,” said Marc Silverstein, founder of On The Marc Media of Rockville.
However, he noted, as of April 1, only $1,270 had been raised, about 7 percent of the goal.
“The turnout hasn’t been what we were hoping,” he said.
To donate, go to either onthemarcmedia.com and click on the donate button or to crowdrise.com/18bythe28th/fundraiser.
– Suzanne Pollak
